From the Pages of National Geographic to the Heart of Wedding Photography

Bobbi Barbarich’s journey into photography began in a rather unconventional way. Growing up in the remote expanses of Northern Alberta, Bobbi first encountered the world of photography through the pages of National Geographic magazines found in her Godmother's bathroom. These images of distant lands sparked a profound curiosity and a desire to explore beyond her small, isolated community. As a young girl, she started taking pictures of her stuffed animals, nurturing a passion that would eventually evolve into a career.

Despite a deep-seated ambition to become a travel photographer, Bobbi's path took a detour through university, where she initially pursued a degree in Nutrition and Metabolism. It wasn’t until she took a photography class as an elective and fell in love with the craft that she decided to pursue it professionally. With a deep understanding of the natural world and a focus on conservation, Bobbi brings a unique perspective to her work, blending technical skill with a deep appreciation for the environment and human experience.

A Unique Approach to Documentary Wedding Photography

Bobbi’s approach to documentary wedding photography is deeply rooted in authenticity and human connection. She describes her style as a blend of unbridled energy and a safe, supportive environment. Her clients and students are drawn to her because she is both willing to embrace the chaos of a wedding day and create a safe space where they feel comfortable being themselves.

“I have this energy that people are drawn to because I am a really supportive kind of leader,” Bobbi explains. “If I show up and fully own my quirks and insecurities, it’s charming. People who have also struggled with similar things connect with that.”

Bobbi emphasizes the importance of authenticity in her work. She believes that the key to success is to embrace one’s unique qualities rather than trying to conform to what others expect. “If you’re trying to be something you think others want rather than being yourself, it’s not going to work. You need to own your uniqueness and show up as yourself,” she says.

The Role of SEO and Branding

In the ever-evolving landscape of photography, Bobbi also highlights the importance of effective marketing strategies. “SEO is crucial,” she notes. “If you haven’t updated your website’s SEO in the last couple of years, that alone can make a huge difference in reaching the right audience.”

She also stresses the importance of having a clear and confident brand. Many photographers fall into the trap of mimicking others rather than establishing their own unique voice. Bobbi advises, “You have to have a clear vision of what you want to present. It’s not about having the latest camera or preset. It’s about being confident in what you offer and attracting the right people who resonate with your style.”

Navigating Imposter Syndrome and Professional Growth

The conversation also touched on the challenges of imposter syndrome, a common issue among photographers. Bobbi reflects, “We often try to be something we think others want rather than being ourselves. Acknowledging and embracing your insecurities is crucial. It’s about being honest with yourself and your clients.”

Bobbi’s journey has also included a significant shift in her career. After 15 years in the wedding industry, she made a bold move in 2020 by tripling her prices. This decision was driven by the need for change and a desire to align her work with her experience and effort. “The terror had gotten me to the point where I had no other options,” she explains. “I was too experienced, working too hard, and it was on me to attract the clients who really wanted what I offer. It worked, and generally, if you’re at the end of your rope, any decision you make is going to be better than continuing with the status quo.”

The Philosophy Behind Her Work

Bobbi’s approach to photography is deeply rooted in curiosity and presence. She describes her style as non-judgmental and open to whatever possibilities arise. “When you take off the smothering blanket of expectations and are just open to what’s in front of you, it’s endlessly inspiring,” she says. “Curiosity allows you to find fascinating little things and be really present in the moment.”

Bobbi’s work in documentary photography involves being highly present and not having rigid expectations. “If you’re curious about what people are doing and how they’re expressing themselves, you’re going to find something interesting,” she notes. This approach also extends to her technical work. For Bobbi, the moment always trumps technical perfection. “Even if the light isn’t ideal, I focus on capturing the moment,” she explains. “I never worry about getting the perfect shot because there isn’t one. Setting up expectations for a specific look takes away from the authentic experience.”

Balancing Technical Skills and Creative Flexibility

When it comes to technical aspects, Bobbi balances flexibility with preparation. She often uses direct flash or off-camera flash to adapt to various lighting conditions, focusing on capturing genuine moments rather than striving for technical perfection. “Moment trumps everything for me,” she says. “Even if the light is less than ideal, I compose the shot in a way that makes the light secondary. I prefer to be mobile and adaptable rather than stressing over perfect lighting."

Embracing the Future

Looking ahead, Bobbi remains committed to embracing new opportunities and continuing to grow both personally and professionally. Her experience and insights into the industry offer valuable lessons for fellow photographers, especially those navigating the challenges of balancing artistry with business.

Bobbi Barbarich’s story is a testament to the power of following one’s passion, embracing change, and staying true to oneself. Her journey from a young girl fascinated by National Geographic to a seasoned documentary wedding photographer who captures genuine human connection is both inspiring and insightful.

For those interested in exploring more of Bobbi's work or learning from her experiences, her portfolio and insights can be found on her website and through her various educational platforms.

Website: bobbibarbarich.ca
Instagram: @barbarichphoto