Jennifer Gervais, Regina Wedding Photographer
When Jennifer Gervais reflects on her journey into wedding photography, she doesn't start with a camera. She starts with motion. Constant motion. Raised between Alberta and Saskatchewan, Jennifer grew up with a suitcase in hand, shifting between towns and schools—learning to observe, adapt, and root herself in connection rather than place. “Saskatchewan eventually became home,” she says. “The landscape, the pace, the people — it just fits.”
That sense of stillness found through movement mirrors her photographic style today: calm, grounded, and emotionally rich. Jennifer is the heart behind Vais Images, a Saskatchewan-based wedding photography studio defined by storytelling, soft light, and raw emotion. Her work doesn’t chase perfection — it honours the beauty of real life. “I’m drawn to unscripted moments,” she says. “The goal is always to make you feel like you’re reliving your day all over again.”
From Memory Keeper to Memory Maker
Jennifer’s earliest connection to photography began with a quiet fascination for old photo albums. But it wasn’t until she became a mother that the camera became something more than a curiosity. “I started picking up my camera more and more, wanting to bottle up the chaos and beauty of our everyday life,” she shares. That instinct — to freeze time, to hold onto what’s fleeting — became the foundation of her work.
She formalized her training in 2019 with a photography diploma, but her growth didn’t stop in the classroom. Communities like Unraveled Academy gave her the space and mentorship to lean fully into her own voice, embracing emotional storytelling over trends. “They champion individuality,” she says. “It was where a lot of things started to click.”
The First Wedding — and What Came After
Like many wedding photographers, Jennifer’s first wedding found her before she found it. A couple reached out. She was honoured. Terrified. But she said yes — and never looked back. “Once I was in it — moving through the quiet moments, the chaos, the emotion — it just clicked. That first wedding taught me that storytelling through images is where my heart truly lives.”
What followed wasn’t a sudden boom, but a slow, deliberate build. Jennifer poured everything into each shoot — overdelivering, connecting, showing up with intention. She second shot as often as she could, shared her work consistently, and allowed word-of-mouth to do the heavy lifting. “I didn’t chase trends,” she says. “I just stayed true to how I see things, and trusted that the right people would connect with it.”
A Style Rooted in Emotion and Light
Jennifer’s style blends documentary candor with cinematic editing — soft tones, moody light, and an ever-present sense of intimacy. She adapts to the vibe of each couple and setting, but her intention stays the same: to capture the small, meaningful, in-between moments that often go unnoticed.
Her post processing is rooted in real life — warm, grain-kissed tones that feel like a memory. “I lean into natural light and shadow, keeping the true essence of the moment intact. Nothing overly polished or filtered — just a subtle mood, and texture that tells a deeper story. The kind of edit that feels like a quiet exhale or a dusty summer evening — soft, intentional, and true to how it felt.”
And that storytelling doesn’t end at the ceremony. Jennifer typically shoots full-day weddings, ensuring she’s there for the entire arc — from the anticipation of morning preparations to the uninhibited joy of the dance floor. She’s based in Saskatchewan but is open to travel, with a growing desire to explore weddings in new landscapes and cultures.
For the Quiet Moments That Matter Most
Jennifer’s presence on a wedding day isn’t loud or showy. As an introvert, she finds strength in observation — letting moments unfold naturally while creating a calm, comfortable atmosphere. Her clients often remark that it feels more like having a friend with a camera than a hired photographer.
“They tell me I’m patient, attentive, and able to capture the little moments that might otherwise be missed,” she says. That kind of feedback means everything to her. It validates the intentional, people-first approach that defines Vais Images.
Her clients are often like her: people who want connection over curation, who value meaning over aesthetics. They want to remember how it felt. And Jennifer delivers exactly that.
The Cost and the Calling
Wedding photography isn’t always glamorous. The work is both emotionally expansive and physically exhausting — days spent in high-alert presence followed by long stretches of isolating editing. Jennifer is candid about that reality. “To offset the imbalance, I make sure to prioritize self-care and set boundaries when I can. Whether that’s taking a day off, spending time with family, or just stepping away from screens.”
But even when she’s tired — in the thick of October, sore and buried in edits — the spark doesn’t fade. “Every shoot is a chance to witness something beautiful and unique — a moment that might never happen again.”
Looking Ahead
For Jennifer, the future holds more travel, more connection, and deeper artistic exploration. She dreams of photographing weddings in unfamiliar places, capturing the nuances of different cultures and landscapes. But the core of her mission remains steady: “To continue refining my craft, building deeper connections, and creating images that truly tell each couple’s story.”
In a world of fast trends and fleeting attention, Jennifer Gervais offers something rare — patience, presence, and an honest eye for the stories that deserve to be remembered.
Website: vaisimages.com
Instagram: @vais_images