Hey wedding photographers! Tired of your stunning work getting lost in the digital abyss? Ready to grow your audience and have couples swooning over your photography prowess? You're in the right place. Let's dive into some fun and proven tips to boost your Instagram presence and make your work stand out!

1. Keep the Gram Game Strong with Consistent Posting

Daily doses of your breathtaking work keep the love flowing. Post strategically during peak engagement times: weekdays at 11 am, 3 pm, and 7 pm, plus weekend mornings from 8 am to 11 am. Sundays are your golden ticket to engagement city!
 

2. Clear Messaging is Key

Repeat after me: repetition is okay. Not everyone catches your brilliance the first time, so don't shy away from a little déjà vu. Say it loud, say it proud—let your message sing!

3. Tag 'Em All and Be a Social Butterfly

Spread the love and tag everyone! Vendors, clients, even your grandma if she's into it. No hiding behind a private account; be seen and shared like the hottest gossip in town.

4. Optimize Your Profile—Be Searchable

Your profile is your ID. Pack it with info—what you do, where you do it, and how to reach you. Make sure anyone looking for wedding photography greatness finds YOU!

5. Keep Your Style Consistent

Consistency is key for your Insta aesthetic. Whether it's your editing vibe, client interactions, or how you spill your creative beans keep it consistent. Think of it as your signature dish; people should recognize it's you without checking the name tag.

6. Brand Recognition—Because You're a Star

Colours, fonts, and the way you talk—make it your Instagram anthem. Consistent branding is like your uniform; make sure you’re always wearing it.

7. Engage, Like You Mean It

Respond to comments, slide into those DMs, and give a digital high-five to others. The best way to be approachable is to be the first to say hi!

8. If You Ain’t First, You’re Last

Don't keep that fresh content under wraps for too long. Share sneak peeks quickly, tag everyone involved, and watch the shares grow.

9. Insta-Tools Rule—Be An Early Adopter

Instagram keeps evolving, and you gotta keep up! Polls, questions stickers, and any new feature in town—be the cool kid on the block and show the world how you use them.

10. Reel Them In With Reels

Get those creative reels rolling! Videos reign supreme for engagement, and behind-the-scenes, real moments, and wedding day secrets are your backstage pass to Insta stardom.

11. Be the Friendly Face Behind the Lens

Show yourself, share your quirks, and let them know there's a real human behind those magical shots. You're not just a photographer; you're the storyteller, and your audience loves a good story!

12. Be the Expert in YOU!

Share your passion! Talk about what makes you tick in the world of wedding photography. You're not just a business; you're an expert, and they need to know it!

13. Team Up and Slay Together

Collaboration is the name of the game. Gather your wedding vendor squad, cook up some epic projects, and let the world see the magic unfold. Don't forget to hit that collaboration button on Instagram—double the exposure, double the fun!

So, there you have it—your Instagram playbook for wedding photographer superstardom! Now go out there, snap, post, engage, and let the digital love stories begin!

Written by Canadian Wedding Photographers founder Joel Boily