So you’ve found a few wedding photographers you like—but how do you know if they’re truly the right fit? A portfolio full of pretty pictures isn’t enough. What you don’t see can be just as important as what you do.

Here’s how to go beyond surface impressions and analyze a photographer’s website like a total pro.

1. Look for Variety, Not Just Highlights

Anyone can pull a few great shots from one styled shoot. But can they deliver consistent results across real weddings?

• Check for variety: Are there different venues, seasons, lighting conditions?
• Red flag: If it looks like the entire portfolio is from one wedding or a single styled shoot.

Related read: Wedding Photography Styles: Finding the Look That Speaks to You

2. Read the Bio and “About” Page

This is where you should get a sense of who they are—not just what they shoot.

• Do they talk about why they photograph weddings?
• Does their personality come through?
• Do they sound like someone you'd want to spend a full day with?

If you leave the About page still wondering who they are, that’s a red flag.

3. Look for Consistency

Is their style the same across blog posts, galleries, and social media?

• Editing: Are the colours and tones consistent?
• Shooting style: Are you seeing the same approach in every set?

Inconsistency may mean they’re still figuring out their style—or that you can’t be sure what you’ll get.

Dive deeper: How to Find the Right Wedding Photographer for You

4. Review Their Booking Process

Do they clearly explain how to book? Look for:

• A dedicated contact form
• A breakdown of what happens next
• Expected response time

Photographers who invest in a clear process tend to be more organized and professional.

Also check out: What to Expect When Meeting a Wedding Photographer for a Consultation

5. Respect Their Workflow

If they say “no DMs”—don’t DM them. If they use a contact form—use it.

Respecting their workflow is not only courteous, it’s a great way to start your relationship off on the right foot.

6. Read Between the Lines

Are they transparent about pricing, availability, and expectations? Or are you left with more questions than answers?

You shouldn’t feel like you need to chase down basic info.

Transparency is key: How Much Are Most Wedding Photographers?

7. Google Them

Go beyond the website. Look at:

• Google reviews
• Social media presence
• Industry platforms like Canadian Wedding Photographers

Bonus points if you find them featured on blogs, magazines, or award sites—it shows they take their craft seriously.